Write a marketing resume that proves ROI, not just activity. Covers digital marketing, growth, content, and brand roles.
The biggest mistake marketing professionals make is listing responsibilities instead of results. Recruiters don't care that you "ran social media campaigns." They care that you drove a 240% increase in LinkedIn followers and generated 1,200 qualified leads.
Channel/tactic + audience/scale + measurable result
"Launched performance marketing campaign on Google Ads targeting SMB segment -- achieved $4.20 ROAS on $180K budget, generating 3,400 qualified leads."
"Scaled email newsletter from 8K to 52K subscribers in 11 months through content partnerships and referral incentives -- 34% open rate vs. 21% industry average."
Digital/Performance: Google Ads, Meta Ads, LinkedIn Ads, SEO/SEM, A/B testing, conversion rate optimization, attribution modeling.
Content: Editorial calendar, SEO writing, pillar content strategy, video scripting, podcast production.
Brand: Brand positioning, visual identity, tone of voice, brand partnerships.
Growth: Funnel optimization, lifecycle marketing, cohort analysis, product-led growth.
| Metric | What It Signals |
|---|---|
| CAC (Customer Acquisition Cost) | Efficiency |
| ROAS / ROI | Campaign effectiveness |
| Conversion rate | Funnel performance |
| MQLs generated | Pipeline contribution |
| Organic traffic growth | SEO competency |
| Email open/click rates | Audience quality |
demand generation, lead generation, marketing automation, HubSpot, Salesforce, Google Analytics, content marketing, brand management, campaign management, integrated marketing, growth hacking, retention marketing.
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